Posted by lukefitzy | Posted in news | Posted on 27-01-2010
The 10-member Association of Southeast Asian Nations (ASEAN) has rolled out a new tourism campaign with the slogan “Southeast Asia: feel the warmth.”
The campaign is aimed at Australia, India, Hong Kong, UK and America and if focused on promoting the new website SoutheastAsia.org
The campaign will target visitors from markets such as Australia and India, as well as further afield in Britain, Hong Kong and North America, the ASEAN Tourism Association said in a statement.
The campaign, launched at an industry forum in Brunei on Monday, is focused on a new promotional website SoutheastAsia.org.
Pehin Yahya, Brunei’s minister of industry and primary resources, told delegates that the region offers
“tremendous opportunities” to visitors including ecotourism and culinary experiences.
ASEAN Tourism Association chairman Felix Cruz says the initiative will promote travel to multiple destinations in Southeast Asia.
This is good news for Asia property developers and investors targeting g the touristic markets as the campaign’s mission is to drive more tourists to the countries where such property developers and investors own properties.
Source: The Sunday Morning Herald
http://news.smh.com.au
Asian nations launch tourism offensive
January 25, 2010
