With the Nielsen Global Luxury Brands Study stating that consumers from the Philippines are the most enthusiastic about luxury-brands, it’s no wonder why one of the country’s leading developers has secured celebrity endorsement for some of its latest projects.
With 74% of Filipino respondents stating that they would buy a luxury-branded item, the Philippines’ largest privately owned real estate developer, Century, has taken advantage of the celebrity endorsed property market by releasing a string of luxury condos for sale in the Philippines.
The company’s latest development, Trump Tower Manila, will be the first condos in the Philippines endorsed by celebrity tycoon, Donald Trump. With a completion date set for 2016, the luxury 55 storey development has been tipped to become the location of Manila’s most sought-after apartments, with the majority of the condominiums already sold to Filipinos.
And it’s not just Trump who is making the most out of the country’s love for branded property. International celebrity designer and entrepreneur, Paris Hilton has also lent her name to the Azure Urban Resort Residences, which will feature the Paris Beach Club.
Endorsed by the popular socialite, these Philippine Condos for sale are set in a breath-taking tropical modern setting and feature a unique man-made beach. According to data supplied by Colliers International, the announcement of Paris Hilton’s endorsement boosted sales by 10% in the two months after the revelation.
As well as celebrity endorsed properties, Century has not missed the designer market. The Nielsen Global Luxury Brands Study placed Filipinos third on its list of the most brand-conscious populations in Asia and eighth globally.
This may be the reason behind the endorsement from Gian Giacomo Ferraris, chief executive officer of Versace, for the Milano Residences Manila, which will feature the Versace Home within the project.
It appears that celebrity and designer branded properties is becoming commonplace in the Philippine property market, which has attracted Filipino and international investors alike.
The strong, trust-worthy names behind these new developments provide national and international investors with a safety net, as the brand is associated with internationally recognised, reputable names.
“It is very important to note that these famous international personalities are not just endorsers but are actually involved in the projects bearing their brands,”Alejandro S. Mañalac, chairman of the National Real Estate Association stated in regards to Century’s latest endorsed development.
“Having the trust and confidence of these respected brands and actually carrying their names on the project bring more than prestige and pride of ownership to the investors and residents. Before an internationally renowned and prestigious brand allows any company to officially carry its name, not only will the aspiring company be under strict scrutiny, but they will have to pledge that that they will abide by all the rules and comply with the high standards consistent with their guaranteed quality anywhere in the world. This only means that when you buy a particular brand of a certain product in Europe, in the United States or even in the Philippines, you can be sure that you will be enjoying exactly the same quality and standard,” Mañalac continued.
With units within these celebrity endorsed developments selling rapidly, Experience International is offering those looking for Condos for sale in the Philippines, free investment guides about each project. Filled with insightful information and facts, the brochures can be downloaded for free to help potential investors to gain a greater knowledge of the investment.